Small businesses face big competition, but that doesn’t mean they aren’t a great investment. Being a small business owner means you get to call the shots, and the profits go directly to you, but it also means a lot of hard work, and labouring under the knowledge that if things go wrong it’s all on your shoulders! Running a small business also means that you end up doing a lot of DIY, for example, you probably can’t afford to hire a full-time marketing team!

These days advertising with a great digital marketing campaign on a site like Facebook is your best path to success. You really don’t have to do it all on your own, just contact and let their dedicated experts lend a hand! Instead of paying for a full-time marketing staff you are simply hiring one for a specific job, and that means a lot of savings for you! 

While you consider that, let’s circle back to Facebook to give you an idea of what advertising on Facebook entails. Facebook was the first social network of all time, and still reigns as the most popular with 3 billion active users! If you want to be seen, this is the place to do it! 

Once you have set up your free business account it’s time to fill it with posts containing content that promotes your brand. The following are some of the different types of content that can achieve this!

Plain-text Posts – These are an excellent way to get the conversation started. Plain-text posts are your vehicle for communicating with your customers, you can ask and answer questions, and receive valuable feedback.

Photo Posts – The old saying goes “A picture is worth a thousand words” and Facebook has proven that to be true! Posts that contain photos are eye-catching and are guaranteed to get attention. Show off your goods and services in photos!

Link Posts – Posting relevant links that contain things like a preview of your website will draw people into where you want them. These are really great for promoting a sale, here’s where you go to get the goods!

Video Posts – the only thing better than photos. They needn’t be fancy, just take some fun, upbeat videos of people using your products! Show and tell!

Have fun with Facebook, it’s a great marketplace and it’s always open!


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