Snack food brands are selling more products online than ever before. According to a recent study, the percentage of shoppers in the United States who only buy groceries online has increased 3,600% between 2019 and 2023. Around 16 million U.S. shoppers exclusively buy snacks and other food products online. Online snack businesses can capture a larger share of this growing market by designing product packaging that stands out in online product listings and retailer search results.
Helping You Solidify Your Brand Image
An appealing and consistent brand image is essential for snack food companies. Customers who shop online have access to limited information when selecting snack foods, which makes good packaging design even more essential.
Whether you are looking for custom coffee bags or snack food pouches that showcase the branding of your company and the features of your product, you can customize any type of flexible packaging with digitally printed designs. ePac uses HP Indigo digital printing technology to print packaging on demand.
An eye-catching logo, high-definition text and photo-quality graphics are all essential components of a solid brand image. Package design can also draw attention to the strongest selling points of a snack food product and any features that make your product preferable to competing brands.
Providing Excellent Packaging Solutions
The best packaging providers offer a choice of flexible films. Whether you prefer standard polyethylene or Mylar, you can find the strongest and most durable barriers to keep snack foods fresh.
Options for transparent or clouded windows that provide a preview of products and resealable zippers that preserve product quality over a longer shelf life are two popular packaging design choices. The best service offering custom packaging low minimums can recommend materials and designs to protect products and appeal to customers.
Smart packaging features can also be an excellent solution for growing online snack food businesses. QR codes that link to a brand website, product information or a review portal can educate customers and promote engagement.
Offering Affordable Small and Variable Runs
Online snack food businesses often face challenges of scaling production in response to increasing demand. Whether you are just starting out and need frozen food packaging for small business or your business is experimenting with adding new product lines, a packaging service that uses digital printing technology makes small or variable runs of packaging more affordable.
Small runs of packaging can help brands avoid back stock and limit waste. Variable runs can have features that appeal to consumers and make orders for multiple SKUs more affordable. Digital printing on demand does not require plates and has lower tooling costs than conventional packaging printing. These savings get passed on to clients.
A service that offers custom snack food packaging with low MOQs and support for a high level of customization can help online snack businesses grow. Whether you want to stand out from the competition in product listings or expand your customer base by featuring products in subscription boxes, custom flexible packaging can play an essential part in your marketing strategy.