We all constantly pursue growth and development, as no one wishes to remain stagnant in life. The same applies to businesses as well. Growth is crucial for a brand to perform well, get new customers, earn a profit, and for the brand to live longer.
Nowadays, social media marketing has become very popular as everyone from all walks of life is on social media. TikTok, the fast-growing short-form video-sharing app, has over 1 billion monthly users. Given the growing popularity of TikTok and its vast user base, marketers have started using it as an effective marketing tool. If you want to enhance your brand’s reach, utilizing Trollishly will help your brand get the needed exposure and visibility.
Why Is TikTok Helpful for Your Business?
Social media marketers primarily use TikTok to reach a wide range of audiences. Everyone from commoners to celebrities is on TikTok. Studies indicate that many people use TikTok to learn about new products and brands. tiktok growth service Big brands like Calvin Klein, Gucci, Nike, and the like are on TikTok. The presence of these super-hit brands on TikTok helps us understand the value TikTok is adding to these brands. Some other significant reasons for brands to be on TikTok include the following:
- TikTok Helps With Commercial Branding: The more relevant and engaging content you post on TikTok, the more visibility your brand will enjoy on TikTok.
- Make Creative Ads: TikTok allows marketers to make creative advertisements that suit the preference of their target audience.
- Enhances Brand Discoverability: TikTok’s algorithm is smart enough to understand every user’s preferences. Understanding the users’ interests, TikTok fills their feeds with content that excites them. So if users are interested in your niche, chances are high for your audience to watch your video. Many users also buy tiktok likes to increase their content’s reach so that more people are aware of their brand.
- Paid Ads Are Budget Friendly: TikTok allows social media marketers to invest money in ads based on how much they can afford. The amount of money spent on ads will determine the amount of reach your content will get.
Now that we know how advantageous TikTok can be for businesses, let’s learn some proven strategies to enhance your brand’s growth on TikTok.
5 Proven Strategies to Enhance Your Brand’s Growth
The potential for businesses to grow on TikTok is immense if marketers know their audience well. And, choosing the right promotional technique too is equally important. Some of the proven strategies that will help elevate your brand’s growth are as follows:
1. Set up a Business Account
Setting up a business account is the first step marketers should take to grow their business on TikTok. The business account is beneficial to help you get an idea of your TikTok profile’s current performance and the effectiveness of your social media strategy. It enables you to know the number of likes, shares, comments, views, the location of your audience, and for how long viewers have watched your video. These metrics are crucial to make informed business decisions and create your promotional campaigns accordingly.
A business account is beneficial for getting information about your audience. The audience-specific information that TikTok provides is their gender, location, and activity status on TikTok. Knowing your audience well is very important to understand the challenges a particular gender or age group faces. Keeping the challenges in mind, businesses can provide solutions through their service offerings.
Lastly, a business account enables you to add information related to your business, such as your website, contact number, and email address. Business-related information will help people interested in your business to get in touch with you. People who want to know more about your business can visit your business website too.
2. Organic Promotion of Brands
TikTok helps in making your brand’s existence known to others if you post content consistently related to your niche. If you own a personal brand, you can make videos to promote your brand and products. Ensure the content you use is engaging, creative, and relevant. You can promote your content by using the right hashtags and background music, organizing giveaways, announcing product launches, or featuring your day at work.
3. Promotion of Brands Using Paid Ads
Paid ads are highly beneficial to reach out to the right target audience. In addition, paid ads can help build a brand community. The three types of paid ads used extensively by brands are as follows:
1.) In-Feed Ads: In-feed ads are video-based advertisements you get to view between the videos of other users on your “For You Page.” Create in-feed ads in an attractive way that stops your audience from scrolling further. Including CTA’s in your in-feed ads is always a good practice. CTA’s are very helpful in prompting your audience to buy your product, download your business app or visit your business website.
2.) Brand Takeovers: The full-screen advertisements you see when you open a TikTok account are called brand takeovers. Brand takeover videos consist of a 3-second image along with a CTA. These ads are very useful if you want to rapidly improve your brand’s fame and reach a larger audience..
3.) Spark Ads: Spark ads help you to promote your existing organic TikTok videos. After posting videos related to your brand or product, you can choose well-performing videos among the lot and promote them further using spark ads.
4. Use Branded Hashtags
Most of the successful brands on TikTok use branded hashtags. Branded hashtags are nothing but your brand’s name. People use branded hashtags to find content related to a particular brand on TikTok. You can also start a dance challenge on TikTok by including your branded hashtag. Ensure your audience publish videos of participating in the dance challenge by adding your branded hashtag.
Branded hashtags work so effectively to promote your content’s discoverability. If you are a brand wanting to strengthen your online presence, taking advantage of Trollishly will help boost your brand’s fame. Increasing your brand’s fame and discoverability helps you stay ahead of your competitors.
5. The 15 Seconds Video Rule
Make a 15 seconds long video featuring the best parts of your brand and products. Ensure the content should be attention-grabbing and engaging. The chances of people viewing your 15 seconds video are higher when compared to the other videos, which are slightly longer. Short videos help gain maximum viewership considering the attention span of humans, which is 8.25 seconds. You can use these videos to share tips and hacks, which will be valuable for your audience.
Final Thoughts
This article’s five proven strategies will significantly help promote your brand’s growth. Based on your goals, target audience, and budget, you could use the organic method to promote your brand or use TikTok’s paid ads. Ensure to use the 15 seconds video rule to gain more viewership. Finally, use branded hashtags to increase your brand’s reach and awareness.